With England’s prospects of winning Euro ’96 looking as slim as a Vogue
cover model’s waist, the BBC has been forced to go back to the World Cup
in 1966 for a taste of victory.
Broadcast in July, ‘The Spirit of ’66’ will be a celebration of English
Amid the archive footage is film from BBC West featuring our own PR
magician Clive Turner, of the Tobacco Manufacturers’ Association. Then
deputy PR manager for WD&HO Wills in Bristol, Turner is shown correctly
predicting the score in the final, the minutes in which the goals were
scored and by whom.
According to Turner, he was asked to make his predictions a month ahead
of the World Cup and such was the accuracy of his predictions that he
became an instant celebrity.
But fame has its price, as Turner was to find out. ‘People kept asking
me to help them their missing children. It got a bit much,’ he says.
So impressed was the Beeb with Turner’s accuracy 30 years ago, that it
asked him to predict the outcome of the European championships. ‘No,’
says Turner, ‘once is enough’.