The biggest challenge at Krug champagne’s Dorchester Hotel bash last
week, apart from working out the cost of the affair - 250 magnums of
champagne, six kilos of caviar, you work it out - was to divine who were
the celebrities and who were the celebrity PRs.
One surprise guest was Matthew Freud - well, perhaps not that surprising
given that he named Krug’s agency Aurelia PR as the agency he most
admired in PR Week’s Top 150 issue. Pausing to re-iterate his intention
to give up PR and get a proper job ‘like being a doctor - something
that’s not faddish like our business’, Matthew also revealed something
of his misspent youth. Apparently he spent his fourth birthday party at
the Playboy Club.
Father, Clement, was a director you understand. Even so, says Matthew,
‘it was quite something for a four-year old’.
Also schmoozing like a trooper in among the balloons, sea shells and
living statues were Liz Brewer and Mona Bauwens. Disappointingly, Julia
Carling, was a no-show despite the sterling efforts of Aurelia and
George Michael’s PR Connie Filippello, who was drafted in to add a
little celebrity pulling power to the evening.
Luckily Bill Wyman - also a CP client - did show, as did a host of other
celebs such as Simon and Yasmin Le Bon, Nicky Clarke, Tanya Bryer and
‘So’, I asked Remi Krug, do you do this kind of thing often? ‘Only once
a year,’ he said. ‘You must starve them otherwise they will not
appreciate it’. Quite so.