More bovine troubles emerged for the Government last week as the
Ministry of Agriculture Fisheries and Food (MAFF) was pilloried for
their handling of the bottled milk scare. Junior agriculture minister,
Tim Boswell failed to find the right formula for his first spotlight
performance and was blasted for ‘adopting a sneering manner and
insulting the intelligence of mothers’ by Anne Robinson in the Sun (31
The European Commission, initially one of the villains of the piece,
actually came to the Government’s rescue by the weekend when it endorsed
MAFF’s findings. ‘Phew! That was close’ said the Sunday Times in a
statement more worthy of the Sun.
The formula companies appeared to respond rather weakly, preferring to
pass the buck to the rather unmemorably-named Infant and Dietic Foods
All in all, it was an odd end to National Breastfeeding Week - or
perhaps there was an unseen public relations hand in the background?
Evaluation and analysis by Carma International. Cuttings supplied by
Standard Press Analysts. What The Papers Say’ can also be found at: