Sainsbury’s is continuing the shake-up of its communications division
begun with the appointment of Dominic Fry as its new director of
corporate affairs, with the recruitment of a senior manager for
Jenny Swift, UK PR manager for Buena Vista Home Entertainment, will join
Sainsbury’s next month as head of its newly-created consumer affairs
The 20-strong department encompasses product (own label) PR, which
accounts for two-thirds of Sainsbury’s sales and the SJ speaker service
where supermarket executives give talks on nutrition and local PR. A
team of three which runs Sainsbury’s Archive; a library of photographs
and information on the store’s 126 year history, will also report to
Her division is one of five, including internal communications,
corporate affairs, public affairs and the press office which will report
to Fry. Currently communications chief at Eurotunnel, (PR Week, 3 May),
he joins Sainsbury’s at the end of next month.
Both appointments are the result of a communications review commissioned
by Sainsbury’s former marketing director Ivor Hunt last August.