The Football Association’s media relations team is gearing up for this
Saturday’s launch of the world’s third biggest sporting event: Euro 96.
Six thousand accredited journalists and photographers will descend on
eight stadiums across the UK for the tournament - expected to attract a
television audience of seven billion.
The three-week event is the culmination of 18 months work by Euro 96
media relations manager Alec McGivan and his four-strong team, which
this week moved into temporary offices at the Royal Garden Hotel.
Also under McGivan’s control are eight media centres - one at each
stadium - each of which is equipped with desks, telephones and a
specially designed computer programme of football history.
These will be open from nine until midnight on match days and staffed by
regional press officers and around 700 volunteers.
The arrangements have resulted from a series of regular ‘media
consultative committees’ organised by McGivan to try to predict
journalists’ needs. The FA has also met police press officers from each
city to discuss safety in the light of fears over hooliganism.
Over 1,000 people will take part in this Saturday’s opening ceremony
including dancers, parachutists, military bands, former England stars
and the band Simply Red.
PDigital Equipment, the offical supplier of computers and services to
Euro 96, has signed up with video news preview service Bulletin News