Champagne house Laurent-Perrier is investing in its first through-the-
line marketing campaign in a bid to raise brand awareness in the crowded
Focus Public Relations beat Shilland and Co, Richmond Towers - former
agency of rival champagne house Lansons and advertising agency Butler
Lutos Sutton Wilkinson to clinch the business.
The 12-month account, which encompasses sponsorship, sales promotion and
trade and consumer PR is the agency’s biggest, with estimated fees of
just under pounds 100,000.
Laurent-Perrier, the world’s largest family-owned champagne house hopes
to increase its annual sales figures of six million bottles, especially
of its Brut and vintage label Grande Siecle.
The company has been employing consultant Dominic Mosely as its acting
marketing director and is looking for a full-time marketing executive.
Focus’ campaign will centre on the messages of Laurent-Perrier’s family
heritage, quality and value for money.