London property marketing agency Skidmore Turnbull Leetham has
upset journalists and the RSPCA by sending out live goldfish as part of
a teaser campaign.
The fish were biked to journalists on behalf of a property client which
is developing Vicar Lane in Chesterfield. They arrived on journalists’
desks two weeks ago, followed the next week by a house for the fish - a
miniature model of Chesterfield cathedral.
One of the targeted reporters claims that, although the fish is still
alive, she and her colleagues are unhappy at being made responsible for
The RSPCA have received several complaints about the campaign and have
rung the agency to express their outrage. ’It was an extremely
irresponsible thing to do,’ says press officer Julie Briggs.
However, Mark Turnbull, one of the agency’s directors, insists the
well-being of the fish was taken into consideration. They were sent with
fish food and feeding instructions, and a helpline was organised so that
anyone not prepared to look after the creatures could ask for them to be
reclaimed by the agency.
’It’s been well thought out, well considered and humanely handled,’ says