Diary: Ramsay crumbles under apple growers’ demands but won’t stew in self-pity

Celebrity chef Gordon Ramsay has not ruled out promoting foods, despite last week grudgingly returning the pounds 3,500 he was paid for endorsing the Bramley apple.

Celebrity chef Gordon Ramsay has not ruled out promoting foods,

despite last week grudgingly returning the pounds 3,500 he was paid for

endorsing the Bramley apple.



According to a spokeswoman at Peretti Communications, the notorious chef

is currently considering offers that have flooded in.



Nexus Choat directors, who hired Ramsay to create a dish with the apple

for client the Bramley Campaign Group, were mortified after Ramsay was

filmed disparaging the apple on a Channel 4’s docu-soap series Ramsay’s

Boiling Point.



However, Nexus Choat managed to turn what looked like an almighty PR

mess into an overwhelming success.



The agency organised a picket outside the chef’s eponymous restaurant,

involving around 20 Bramley apple growers.



A letter was handed over to a staff member demanding the pounds 3,500

back and a face-to-face meeting with the chef. But he did not come out.

It was later revealed, in the last episode of the docu-soap, that he was

in the basement, cowering from the angry growers.



But Ramsay’s exploits with the Bramley gained the brand wide media

coverage, including spots in the Independent, the Times, Radio Four and

on the Big Breakfast. And all free of charge.



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