Celebrity chef Gordon Ramsay has not ruled out promoting foods,
despite last week grudgingly returning the pounds 3,500 he was paid for
endorsing the Bramley apple.
According to a spokeswoman at Peretti Communications, the notorious chef
is currently considering offers that have flooded in.
Nexus Choat directors, who hired Ramsay to create a dish with the apple
for client the Bramley Campaign Group, were mortified after Ramsay was
filmed disparaging the apple on a Channel 4’s docu-soap series Ramsay’s
However, Nexus Choat managed to turn what looked like an almighty PR
mess into an overwhelming success.
The agency organised a picket outside the chef’s eponymous restaurant,
involving around 20 Bramley apple growers.
A letter was handed over to a staff member demanding the pounds 3,500
back and a face-to-face meeting with the chef. But he did not come out.
It was later revealed, in the last episode of the docu-soap, that he was
in the basement, cowering from the angry growers.
But Ramsay’s exploits with the Bramley gained the brand wide media
coverage, including spots in the Independent, the Times, Radio Four and
on the Big Breakfast. And all free of charge.