THIS WEEK’S BIG QUESTION: Has your workload changed in the last two years and why?

A PRCA survey found agency directors worked a shorter week last year than in 1997

A PRCA survey found agency directors worked a shorter week last

year than in 1997

Julian Speed

The Public Relations Business

’Despite Brussels telling us we shouldn’t work more than 48 hours a

week, those of us who live in the commercial world are working ever

longer hours. Ever since the recession of the early-1990s, re-fuelled by

this year’s phoney one, clients are demanding more results for less

reward. That means working harder as well as smarter. Mind you, the PRCA

survey showed average turnover down 10 per cent, so maybe that’s why

everyone is putting in fewer hours.’

Mark Mellor

Firefly Communications

’I am working harder than ever, but within reason and not on


In a sector as fast moving as IT, the internet means that time

differences do not matter anymore and we do conference calls with

Silicon Valley well into the evenings, which stretches the day further

The skills shortage in hi-tech PR has only added to the workload.’

Kevin Bell

Bell Pottinger

’I wish it had decreased, but it is quite the opposite. Perhaps what has

changed is people’s perception of being busy. One significant change is

that, thanks to technology, you don’t have to be in the office to be

working. It has not made life easier, but means fewer people can do


It is fair to say we haven’t increased our staffing as much as in the


Nicholas Walters


’I would say my workload has increased considerably. I put it down to

being part of a growing consultancy and the emergence of mobile phones

and e-mail. I now have nowhere to run and hide. But the question I ask

myself is whether these extra hours add any extra value.’

Julian Wright

Words Etc

’There’s a difference between working fewer hours and working eight

hours a day and having a life. I’ve worked in agencies where it was

frowned upon if you left before you’d put in an 11-hour day. Perhaps

managers are growing up. My hours are the same now as they were then:

I’m not the first to go or the last to leave, but by 7pm, our office is

empty and people are where they should be.’

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