BORDER LINES: BRUSSELS - EC retains H&K to promote olive oil

The European Commission has reappointed Hill and Knowlton on a healthcare campaign to promote the benefits of olive oil (PR Week,13 November).

The European Commission has reappointed Hill and Knowlton on a

healthcare campaign to promote the benefits of olive oil (PR Week,13

November).



Work started last week on the account, which was won after a six-way

pitch.



The agency’s European healthcare network, Eurosciences Communication,

will promote the nutritional values of olive oil produced in Italy,

Spain, France, Portugal and Greece. Doctors, nurses, nutritionists and

specialist publications across 15 European countries will be targeted.

The commission is still seeking a consumer PR agency to support the

campaign.



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