BORDER LINES: TAIPEI - Weber opens new office in Taiwan

Weber PR Worldwide has opened an office in Taiwan, its second Asian operation.

Weber PR Worldwide has opened an office in Taiwan, its second Asian

operation.



Weber Taiwan is a joint venture between Weber’s technology division, The

Weber Group, and its public affairs and crisis PR arm, Weber McGinn. The

new office is headed by managing director Margaret Dawson, who was

previously international PR director for Weber’s sister advertising

agency, McCann-Erickson. One of Weber Taiwan’s first clients is the

China External Trade Development Council. Weber will handle PR for the

council’s image enhancement plan, a programme to promote Taiwanese

products and companies overseas.



Dawson worked on the same account at McCann-Erickson. Weber PR Worldwide

already has an office in Hong Kong.



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