Weber PR Worldwide has opened an office in Taiwan, its second Asian
Weber Taiwan is a joint venture between Weber’s technology division, The
Weber Group, and its public affairs and crisis PR arm, Weber McGinn. The
new office is headed by managing director Margaret Dawson, who was
previously international PR director for Weber’s sister advertising
agency, McCann-Erickson. One of Weber Taiwan’s first clients is the
China External Trade Development Council. Weber will handle PR for the
council’s image enhancement plan, a programme to promote Taiwanese
products and companies overseas.
Dawson worked on the same account at McCann-Erickson. Weber PR Worldwide
already has an office in Hong Kong.