STOCKHOLM: The office of Swedish prime minister Goran Persson has
hired Rikta Kommunication to publicise his forthcoming visit to South
The account was won after a three-way pitch.
Two staff members from the agency flew to South Africa this week. They
will stay for seven days and plan other visits, including being on-hand
during Persson’s stay this November.
Persson’s visit is part of a wide-ranging cultural and trade initiative
between the two countries. South African president Nelson Mandela
visited Sweden last month.
The trip coincides with exhibitions on Swedish business and culture
being held in South Africa. Rikta will target consumer and businesses in
both South Africa and Sweden in promoting Persson’s visit, the
exhibitions and other commercial and cultural links between the