RSC rejigs top PR post as it pushes for Lottery grant

The Royal Shakespeare Company has upgraded its top PR post in the run-up to its controversial bid for a pounds 50 million National Lottery grant to redevelop its Stratford-upon-Avon theatres.

The Royal Shakespeare Company has upgraded its top PR post in the

run-up to its controversial bid for a pounds 50 million National Lottery

grant to redevelop its Stratford-upon-Avon theatres.



RSC press and PR head Ian Rowley now reports directly to RSC general

manager William Weston. Rowley previously reported to marketing director

Stephen Browning. Browning has now left, and the top marketing post also

now reports to Weston.



Rowley said: ’This will unlock activities like internal communications

and public affairs, both of which the RSC can look at for the first

time.’



As well as promoting the proposed pounds 80 million modernisation of the

theatres, the RSC is mounting a concerted profile-raising exercise in

North America and will soon appoint a press relations agency in the US.



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