The Royal Shakespeare Company has upgraded its top PR post in the
run-up to its controversial bid for a pounds 50 million National Lottery
grant to redevelop its Stratford-upon-Avon theatres.
RSC press and PR head Ian Rowley now reports directly to RSC general
manager William Weston. Rowley previously reported to marketing director
Stephen Browning. Browning has now left, and the top marketing post also
now reports to Weston.
Rowley said: ’This will unlock activities like internal communications
and public affairs, both of which the RSC can look at for the first
As well as promoting the proposed pounds 80 million modernisation of the
theatres, the RSC is mounting a concerted profile-raising exercise in
North America and will soon appoint a press relations agency in the US.