Hampshire County Council has installed Keith Kerslake as head of
corporate communications after a reappraisal of its communications
Kerslake takes up the council post after leaving the Department of the
Environment, Transport and the Regions, where he was deputy head of
He will report directly to chief executive Peter Robertson, and will
oversee all areas of internal and external communications including
publications and marketing.
The role is an upgrade of the old post of public relations manager,
previously held by Pat Fleming. Fleming, who left in December 1998, had
reported to the head of policy, Malcolm Cole.
The appointment puts the council’s name on a lengthening list of local
authorities which have revamped and upgraded their communications
function in recent months in response to the Government’s proposed Best
The new laws will place a greater onus on councils to consult and talk
to the local public and organisations about services provided by local
To reflect the growing role of communications within the council,
Kerslake will add three staff to the team, which is already 11-strong.
Two new assistant press officers will be hired and a corporate
communications assistant will join the team.