Entertainment and media company Chrysalis Group is planning to end
its contract with Harrison Cowley and take PR for its Galaxy and Heart
brands in the Midlands in-house.
Harrison Cowley has to date managed consumer PR for the group’s two
brands in Birmingham and the West Midlands.
However, Heart, the largest station in the region, with 643,000
listeners, has decided to recruit its first press and PR executive for
The new recruit will also cover Galaxy in Birmingham and Bristol. He or
she will report to Heart’s marketing manager in the Midlands, Nigel
Ackroyd. Heart’s contract with Harrison Cowley runs until the end of the
The decision to promote the station in-house was taken after the success
of a similar move in London last year. Jo Milloy joined Heart in the
capital a year ago as press and PR manager, replacing MacLaurin
Communications, which still handles Chrysalis Radio’s corporate PR.
Heart marketing and promotions director Miriam Nevill explained that
having someone full-time at the station had worked better. ’The
difference we saw was quite incredible,’ she said.
She added that the move was not a reflection on Harrison Cowley’s
’It did a good job,’ she said.
Northern Profile will continue to handle PR for Galaxy in Manchester,
Yorkshire and an upcoming station launch in Newcastle.