Drinks giant Bacardi-Martini has hired Nelson Bostock to promote
its portfolio of drink brands, which include Bacardi rum and Bombay
Fees amount to more than pounds 100,000 for the trade account, won last
week after a three-way pitch. Incumbent agency Input did not
The target audience for the firm’s brand ranges from clubs, for drinks
like Metz, to the hotel and catering industry, for drinks like
Other brands within the brief include Mateus Rose and Glenmorangie malt
whiskey, as well as the Bacardi and Martini brand extensions, such as
Breezer and V2.
The agency’s brief is to raise awareness of the company’s drinks
portfolio in what is a competitive marketplace by supporting various
Agencies running consumer PR campaigns for the company include Camron
PR, which handles Bombay Sapphire gin and Bacardi 8, and Capitalize,
which handles Bacardi rum.
Bacardi-Martini’s rivals include Diageo, which owns brands including
Guinness, and Seagram’s, which owns various whiskey brands.