Currant Bun seeks PR aid in bid to attract content

News International-owned internet service provider (ISP) Currant Bun, which carries content generated by the Sun, is seeking a PR agency.

News International-owned internet service provider (ISP) Currant

Bun, which carries content generated by the Sun, is seeking a PR

agency.



The ISP, which recently signed a strategic alliance with Asda, whereby

the group’s supermarket shoppers will be offered internet access through

Currant Bun, primarily wants to generate awareness and interest among

other potential content providers.



The general manager of the service and previous marketing director of

the Sun, Ellis Watson, said: ’We only launched three weeks ago and now

we are going to be the fourth biggest ISP in the country. To cope, we

are going to need a PR agency.’



The company offers free access to the internet as well as content

including down-loadable games, chat rooms and shortly, a dating

introductions service.



The main internet service providers are Dixon’s Freeserve, with one

million customers, AOL with 600,000 customers, Compuserve with 400,000,

and Demon Internet, with 275,000.



Watson said he would seek an agency through personal recommendation.



Ideally, he said, the agency would start work immediately.



He would not comment on the possible size of the account, but said it

would reflect the fact that ’we are a big brand and part of a big,

grown-up company’.



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