News International-owned internet service provider (ISP) Currant
Bun, which carries content generated by the Sun, is seeking a PR
The ISP, which recently signed a strategic alliance with Asda, whereby
the group’s supermarket shoppers will be offered internet access through
Currant Bun, primarily wants to generate awareness and interest among
other potential content providers.
The general manager of the service and previous marketing director of
the Sun, Ellis Watson, said: ’We only launched three weeks ago and now
we are going to be the fourth biggest ISP in the country. To cope, we
are going to need a PR agency.’
The company offers free access to the internet as well as content
including down-loadable games, chat rooms and shortly, a dating
The main internet service providers are Dixon’s Freeserve, with one
million customers, AOL with 600,000 customers, Compuserve with 400,000,
and Demon Internet, with 275,000.
Watson said he would seek an agency through personal recommendation.
Ideally, he said, the agency would start work immediately.
He would not comment on the possible size of the account, but said it
would reflect the fact that ’we are a big brand and part of a big,