Scotland’s biggest PR consultancy, Beattie Media, is launching a
call centre to handle media relations for small and medium sized
Media Direct is aimed at companies which do not have large PR budgets or
their own in-house staff. Over 90 per cent of businesses in the UK and
Ireland are officially designated SMEs.
’We had smaller companies wanting to use us but not being able to afford
it. Rather than see that business disappear, we decided to look at a way
of utilising it,’ said Alex Barr, a Beattie Media director.
The call centre works on a pay-as-you-go basis, without any retainer
contract, charging pounds 500 for a press release and distribution.
Clients call an 0800 number and are interviewed by a Beattie Media
The scheme, which Beattie hopes will create 100 jobs over the next three
years, is expected to be available in five months’ time.