Ogilvy chooses MacLaurin for positive publicity push

The Ogilvy and Mather advertising, PR and direct marketing group has appointed MacLaurin Group to counter negative publicity surrounding its advertising division.

The Ogilvy and Mather advertising, PR and direct marketing group

has appointed MacLaurin Group to counter negative publicity surrounding

its advertising division.



The advertising division has suffered a number of high profile client

losses in the last 18 months, including Woolwich, Bupa, Guinness and the

lead agency status on Ford of Europe. The value of the lost business is

understood to have been in the region of pounds 80 million.



MacLaurin has been tasked with restoring the agency’s image by Paul

Simons, who joined Ogilvy Group as UK chairman and chief executive this

week.



Brian MacLaurin, the agency’s group chief executive, who will head the

account, said: ’Paul Simons has given us a challenging brief to

emphasise the entrepreneurial and pioneering success of the Ogilvy and

Mather brand.’



MacLaurin will target the trade press, the advertising industry and

specialist sections of the national press.



The Ogilvy and Mather advertising agency had billings of pounds 243

million in 1998, and slipped one place to fourth position in advertising

trade title Campaign’s 1999 industry league table.



Its PR division in the UK is recovering from an 18 per cent fall in

income in 1997.



PR Week’s 1999 league table of consultancies shows the agency’s PR

income leapt by 40 per cent last year, pushing the operation back into

the top 50.



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