The Ogilvy and Mather advertising, PR and direct marketing group
has appointed MacLaurin Group to counter negative publicity surrounding
its advertising division.
The advertising division has suffered a number of high profile client
losses in the last 18 months, including Woolwich, Bupa, Guinness and the
lead agency status on Ford of Europe. The value of the lost business is
understood to have been in the region of pounds 80 million.
MacLaurin has been tasked with restoring the agency’s image by Paul
Simons, who joined Ogilvy Group as UK chairman and chief executive this
Brian MacLaurin, the agency’s group chief executive, who will head the
account, said: ’Paul Simons has given us a challenging brief to
emphasise the entrepreneurial and pioneering success of the Ogilvy and
MacLaurin will target the trade press, the advertising industry and
specialist sections of the national press.
The Ogilvy and Mather advertising agency had billings of pounds 243
million in 1998, and slipped one place to fourth position in advertising
trade title Campaign’s 1999 industry league table.
Its PR division in the UK is recovering from an 18 per cent fall in
income in 1997.
PR Week’s 1999 league table of consultancies shows the agency’s PR
income leapt by 40 per cent last year, pushing the operation back into
the top 50.