The IPR plans to hold talks with the Government on recognising PR
as a creative industry to engender policies which promote further
development of the industry.
The institute hopes to convince Secretary of State for Culture, Media
and Sport Chris Smith that PR should be recognised as a creative
industry alongside sectors such as advertising, film and music.
In 1997, Prime Minister Tony Blair launched the creative industry task
force with Smith as chair. Creative industries were defined as those
with the potential for wealth and job creation.
Smith is currently leading a film delegation in China to explore ways of
raising awareness for the film industry.
Other areas being addressed include the issue of intellectual property
IPR president Philip Dewhurst said: ’The UK leads the world in many
creative sectors, such as advertising and design - and, we believe,
Preliminary meetings have been held with head of creative industries
unit Alan Ferries to draw up a process to gather statistics and data on
the industry, which will be used in determining whether it should be
classed as ’creative’.