IPR sets up talks with Government over creative aid

The IPR plans to hold talks with the Government on recognising PR as a creative industry to engender policies which promote further development of the industry.

The IPR plans to hold talks with the Government on recognising PR

as a creative industry to engender policies which promote further

development of the industry.



The institute hopes to convince Secretary of State for Culture, Media

and Sport Chris Smith that PR should be recognised as a creative

industry alongside sectors such as advertising, film and music.



In 1997, Prime Minister Tony Blair launched the creative industry task

force with Smith as chair. Creative industries were defined as those

with the potential for wealth and job creation.



Smith is currently leading a film delegation in China to explore ways of

raising awareness for the film industry.



Other areas being addressed include the issue of intellectual property

rights.



IPR president Philip Dewhurst said: ’The UK leads the world in many

creative sectors, such as advertising and design - and, we believe,

public relations.’



Preliminary meetings have been held with head of creative industries

unit Alan Ferries to draw up a process to gather statistics and data on

the industry, which will be used in determining whether it should be

classed as ’creative’.



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