Leedex PR has beaten two to a six-figure account to handle consumer
PR for the Cape fruit juice brand.
This is the first time Capespan International, which owns Cape fruit
juices, has appointed a PR agency to promote the brand on a retainer
Cape is keen to increase its share in the highly competitive UK fruit
juice market. The market is dominated by supermarket own brands.
Leedex has been briefed to promote Cape’s existing juices among
housewives, but also to promote planned launches of other juices in the
It will increase in-store visibility of the brand and promote consumer
The account is being led by recently-appointed Leedex managing director,
Sarah Muirhead. She said: ’The key parts of the brief are to help launch
new flavours of existing juices as well as ranges of new brands to the