Capespan enlists Leedex to handle juice promotion

Leedex PR has beaten two to a six-figure account to handle consumer PR for the Cape fruit juice brand.

Leedex PR has beaten two to a six-figure account to handle consumer

PR for the Cape fruit juice brand.



This is the first time Capespan International, which owns Cape fruit

juices, has appointed a PR agency to promote the brand on a retainer

basis.



Cape is keen to increase its share in the highly competitive UK fruit

juice market. The market is dominated by supermarket own brands.



Leedex has been briefed to promote Cape’s existing juices among

housewives, but also to promote planned launches of other juices in the

coming year.



It will increase in-store visibility of the brand and promote consumer

trials.



The account is being led by recently-appointed Leedex managing director,

Sarah Muirhead. She said: ’The key parts of the brief are to help launch

new flavours of existing juices as well as ranges of new brands to the

market.’



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