Sky has hired Red Rooster to promote its school leavers careers advice service, called Reach for the Sky (PR Week, 5 March). Work started last week on the consumer account, which was won after a three-way pitch. Costing pounds 6 million, the scheme is being run in conjunction with the Department of Education and Employment and the Science Museum. The cause-related marketing scheme runs parallel to the broadcaster’s sponsorship of the Millennium Dome.
Sky has hired Red Rooster to promote its school leavers careers
advice service, called Reach for the Sky (PR Week, 5 March). Work
started last week on the consumer account, which was won after a
three-way pitch. Costing pounds 6 million, the scheme is being run in
conjunction with the Department of Education and Employment and the
Science Museum. The cause-related marketing scheme runs parallel to the
broadcaster’s sponsorship of the Millennium Dome.
