Man United turns to PR to regain public approval

Manchester United Football Club is to hire a corporate PR firm in a bid to improve its community relations. Sources say the football club is keen to promote a more positive image to both local and national supporters and sponsors.

Manchester United Football Club is to hire a corporate PR firm in a

bid to improve its community relations. Sources say the football club is

keen to promote a more positive image to both local and national

supporters and sponsors.



Despite, or perhaps as a result of, recently being voted the world’s

most profitable football club, Manchester believes it suffers from a

negative public image.



This was recently reinforced by BSkyB’s controversial failed bid to gain

a controlling share in the club. The need to improve community relations

was highlighted during the bid process, with supporters forming their

own groups to lobby against the deal.



Two PR firms are known to have pitched for the contract, expected to

carry fees close to pounds 100,000. In the past month, Harrison Cowley

and Manchester-based Communique PR have been in discussions with the

club. Communique is now pitching against Freud Communications. An

announcement is expected imminently.



This is the first time Manchester United has approached an outside

agency to handle its corporate PR.



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