The Diana, Princess of Wales, Memorial Fund has appointed United
Biscuits’ external affairs chief, Joanna Scott, as its first head of
At United Biscuits, the world’s fourth largest biscuit maker with a
pounds 1.7 billion turnover, Scott was responsible for directing the
company’s charity and community affairs activity.
Previously she spent six years heading the communications function at
the Food and Drink Federation and, as vice-chairman of the Governors at
St George’s School in Maida Vale, handled media relations during the
aftermath of the tragic murder of the school’s head master, Philip
The memorial fund has been using Bell Pottinger Communications for its
PR needs since its inception, with two staff virtually full-time since
last May, but decided earlier this year to appoint its own full-time
Amanda Clow, a Bell Pottinger consultant working at the fund said ’they
felt the fund was here to stay and it was right to appoint someone to
There is likely to be some kind of residual relationship with Bell
Pottinger but the fund’s chief executive Andrew Purkis has yet to
announce the details.
Scott will take up her new position in June.