Those eagerly awaiting Lynne Franks’ autobiography, Absolutely Now,
for revelations about the early days of her PR agency may be
The majority of the book covers the last four years of her life and
charts her journey of ’self-discovery’ since she sold the company. The
Ab Fab days are squeezed into just one chapter in which Lynne finally
comes clean about her resemblance to her TV alter-ego Edina Monsoon.
Still, it must be rather strange for a’PR guru’ to find herself on the
receiving end after her publisher Century hired Midas PR to promote the
Emma Draude of Midas tells me the agency has drawn up a punishing
schedule of interviews, speaking engagements and appearances at literary
festivals - all of which should keep Lynne busy until November. So, I
ask, what was it like working with such an old PR hand? The phrase
teaching your granny to suck eggs comes to mind.
’I thought it would be difficult,’ says Emma. ’But she’s not meddling at
all, she’s very trusting, although obviously she’s very aware and knows
her media - especially on the press side.’
Spoken like a real trouper.