Hewlett Packard calls review of global imaging and printing PR account

Hewlett Packard has called a review of global PR duties for its imaging and printing group (IPG).

Hewlett Packard: reviews global account
Hewlett Packard: reviews global account

The lucrative account is thought to be worth as much as seven figures. The review comes one year after HP shifted EMEA duties for the IPG unit out of global incumbent Porter Novelli and into Edelman (PRWeek, 26 June 2008).

Both incumbents are thought to have received briefs for the review. HP IPG director of influencer communications Alison Graves declined to reveal which agencies are taking part, but confirmed the review. ‘HP's IPG global marketing organisation is in the process of reviewing its public relations agency support model. This process is not due to lack of satisfaction with IPG's current PR agencies.'

HP's IPG unit is a US$29 billion business that encompasses printers, photography, entertainment, graphics and managed services.

The pitch is the latest in a series of shifts on HP's global PR roster. Last month, the company enlisted Bite to handle corporate work out of the US. Meanwhile, it also consolidated its global Technology Solutions Group account with Burson-Marsteller earlier this year (PRWeek, 25 March 2009).

After selecting Edelman to handle comms for its Personal Systems Group in the US and Asia-Pacific, it is currently reviewing that unit's PR account in EMEA. Again, it is believed that Porter-Novelli and Edelman are the two agencies to have reached the final stages of a pitch that began in January (PRWeek, 4 February 2009).

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