The agency will be focused on increasing visitor arrivals to Namibia, while raising awareness about travel access to the region.
The brief, that also includes trade sales and marketing, will look to capitalise on the upcoming 2010 World Cup in South Africa to drive visitors to the country.
HBS replaces AMG, which has been Namibia Tourism Board’s retained agency for the past six years.
Namibia Tourism Board CEO Digu Naobeb said: ‘We are dedicated to an expanded commitment here in our second largest European market after Germany.’
Amanda Hills, managing director of Hills Balfour Synergy said: ‘It continues to be imperative to communicate the benefits of long haul trips to the travelling public, and we will achieve this through working hand in hand with the airline carriers to communicate the many attractions of this stunning destination.’