The Czech Republic’s largest brewery, Plzensky Prazdroj, has hired
Pragma Communications to handle PR, corporate communications, and the
production of newsletters for in-house and retail use. Brand marketing
will continue to be managed by the advertising agency Young and Rubicam.
Plzensky Prazdroj did not disclose its marketing budget, but it produces
three well-known beers - Pilsner Urquell, Gambrinus and Primus - and
distributes the Findlandia and Koskenkorva vodka brands in the Czech