Burson-Marsteller has acquired a majority stake in Bern-based
agency Jaeggi Communications, further reinforcing its position in the
Swiss PR market.
The deal, which takes effect from 15 April, sees the independent agency
absorbed into B-M’s worldwide network. Jaeggi Communications’ operations
in Bern and Zurich will be renamed Jaeggi-Burson-Marsteller Bern and
B-M declined to disclose what percentage of Jaeggi Communications it had
bought or how much it had paid for the shares. However, the company did
confirm that the agency’s current management would retain a minority
holding and that founder Dieter Jaeggi would remain as managing
Established in 1971, Jaeggi Communications employs 35 staff and last
year generated a seven per cent increase in fee income from pounds 4.2
million to pounds 4.5 million. The agency is Switzerland’s second
largest public relations firm, according to PR Week’s 1996 Top European
Most of its clients are concentrated in the financial and public affairs
sectors, although it also handles advertising and works for a number of
pharmaceutical and marketing firms.
Ferdinand de Bakker, president and chief executive officer for B-M
Europe, said the decision to invest in Switzerland was based on
increasing client demand. ’Jaeggi Communications’ specialist financial
capability in Zurich and its strong public affairs presence in Bern will
extend our European networks in these two disciplines,’ he said.