Two major news agencies revealed their plans for covering the
general election last week. Press Association elections editor Chris
Mead said the election would be the ’biggest ever’ in terms of media
coverage and the number of candidates.
PA will have a political reporter and a photographer on the road with
each of the leaders. The early morning news conferences will be double
staffed and PA will monitor phone-ins, interviews and current affairs
programmes. It is also offering a processing service for election
Meanwhile Reuters revealed it would be doing its own polling with NOP
and surveying 20 top political analysts. Both Labour and the
Conservatives have had free Reuters terminals installed.
The major parties have also been staffed up. The Tory press office will
be staffed round the clock, with ten people monitoring the media and
working with a rapid rebuttal unit. Staff numbers are likely to grow
from about ten to around 60 people for the election. The party also has
20 regional press officers.
The Labour Party’s Millbank-based press office of nine staff is expected
to double during the campaign. A media monitoring operation, rapid
rebuttal unit and policy department are also based at Millbank. The
party is expected to add to its established team of ten regional press
The Lib Dems expects to raise its parliamentary press team of six to
about 20 during the campaign.