What The Papers Say: Toyota’s yen for monetary union

What could have turned into an embarrassing PR episode for Toyota - its statement that future investment would go to continental Europe rather than Britain if we didn’t join the EMU - actually turned out well for the Japanese car maker. Three out of five leader columns supported the company president, Hiroshi Okuda for daring to speak out.

What could have turned into an embarrassing PR episode for Toyota -

its statement that future investment would go to continental Europe

rather than Britain if we didn’t join the EMU - actually turned out well

for the Japanese car maker. Three out of five leader columns supported

the company president, Hiroshi Okuda for daring to speak out.



Although by day two Toyota’s PR machine had moved in to soften Mr

Okuda’s original words, he was credited with saying what some of

Britain’s industrialists have been saying for months. Columnists offered

a number of reasons why Toyota would continue to invest in Britain

regardless - flexible labour laws were prominent.



Norman Tebbit in the Sun saw Mr Okuda’s pronouncement as sabre rattling

aimed at securing a tidy handout from the EC for investment in Germany

or Spain. Hamish McRae, in the Independent, warned that Japanese

investment in Britain still only produced low-wage, low-skill jobs.



- Evaluation and analysis by Carma International.



Cuttings supplied by The Broadcast Monitoring Company. ’What The Papers

Say’ can also be found at: http//www.carma.com/carma



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