What could have turned into an embarrassing PR episode for Toyota -
its statement that future investment would go to continental Europe
rather than Britain if we didn’t join the EMU - actually turned out well
for the Japanese car maker. Three out of five leader columns supported
the company president, Hiroshi Okuda for daring to speak out.
Although by day two Toyota’s PR machine had moved in to soften Mr
Okuda’s original words, he was credited with saying what some of
Britain’s industrialists have been saying for months. Columnists offered
a number of reasons why Toyota would continue to invest in Britain
regardless - flexible labour laws were prominent.
Norman Tebbit in the Sun saw Mr Okuda’s pronouncement as sabre rattling
aimed at securing a tidy handout from the EC for investment in Germany
or Spain. Hamish McRae, in the Independent, warned that Japanese
investment in Britain still only produced low-wage, low-skill jobs.
- Evaluation and analysis by Carma International.
Cuttings supplied by The Broadcast Monitoring Company. ’What The Papers
Say’ can also be found at: http//www.carma.com/carma