Wine producer Carpene has hired Cohn and Wolfe to assist with an
image revamp. The family-owned company - which is best known for
producing Veneto Prosecco - has redesigned its label and wants to appeal
to a broader ranger of consumers. Cohn and Wolfe will also handle
Carpene’s public relations during the VinItaly trade fair in Verona in
April. The agency was appointed without a competitive pitch.