PR EUROPE: MILAN: C&W to revamp vintage Carpene

Wine producer Carpene has hired Cohn and Wolfe to assist with an image revamp. The family-owned company - which is best known for producing Veneto Prosecco - has redesigned its label and wants to appeal to a broader ranger of consumers. Cohn and Wolfe will also handle Carpene’s public relations during the VinItaly trade fair in Verona in April. The agency was appointed without a competitive pitch.

Wine producer Carpene has hired Cohn and Wolfe to assist with an

image revamp. The family-owned company - which is best known for

producing Veneto Prosecco - has redesigned its label and wants to appeal

to a broader ranger of consumers. Cohn and Wolfe will also handle

Carpene’s public relations during the VinItaly trade fair in Verona in

April. The agency was appointed without a competitive pitch.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in