PR EUROPE: MILAN - Dual Gemini role for Business Press

Business Press has scooped the public relations account for French computer services firm Cap Gemini. The company, which, previously traded as Hoskyns in the UK, has asked Business Press to develop a PR strategy for Italy and to manage its press relations. Cap Gemini is especially keen to promote its solutions for the Year 2000, when the switch to the new Millennium will cause computer chaos for some companies. The PR team will report to Paola Corbani, Cap Gemini’s marketing communications manager.

Business Press has scooped the public relations account for French

computer services firm Cap Gemini. The company, which, previously traded

as Hoskyns in the UK, has asked Business Press to develop a PR strategy

for Italy and to manage its press relations. Cap Gemini is especially

keen to promote its solutions for the Year 2000, when the switch to the

new Millennium will cause computer chaos for some companies. The PR team

will report to Paola Corbani, Cap Gemini’s marketing communications

manager.



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