PR EUROPE: PARIS - SmithKline hires Moreau Lascombe

Moreau Lascombe GCI, headed by managing director Gilles Moreau, has been hired by SmithKline Beecham to launch a range of women’s skin care products.

Moreau Lascombe GCI, headed by managing director Gilles Moreau, has

been hired by SmithKline Beecham to launch a range of women’s skin care

products.



Lactacyd Derma shower gel, hand cream and body lotion will appear on the

market later this year and marks a further move by SmithKline Beecham

into the skin care sector. Moreau Lascombe will handle press relations

for the launch, focusing on the general press, women’s magazines,

medical journals and pharmacists’ publications.



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