Nine financial PR agencies have teamed up to form a new
international network servicing clients with links to the world’s
primary financial markets.
Formed following discussions which began at the end of last year, Global
Financial Communications Network (GFC/Net) comprises: Fishburn Hedges in
the UK, Trimedia in the US, Farner PR in Switzerland, Information et
Entreprise in France, Interel in Belgium, Kohtes und Klewes in Germany,
Inoue PR in Japan and Forrest International in Hong Kong and
The network will offer the full range of communications services, such
as media relations, public affairs, crisis management, corporate
identity, investor relations and conference organisation. Potential
clients will include commercial and investment banks, insurance firms,
asset managers and regulators.
A non-exclusive arrangement, GFC/Net allows members to continue
operating within other networks and does not require fees for client
An Internet site is planned for 1 March.
Fishburn Hedges’ international director Ron Finlay explained that,
because of the growth of equity and derivative markets and international
events such as the hand over of Hong Kong to China and moves towards a
single currency, an increasing number of companies need to communicate
to key financial centres. He added that several pieces of new business
had already been referred to members through GFC/Net.
The initiative for the network came from Martin Mosbacher, managing
partner of Trimedia in New York. The agency previously used the network
run by former sister company Trimedia Communications but opted to form
its own affiliations before it split from the Swiss group last year.