Agencies form network for global financial gains

Nine financial PR agencies have teamed up to form a new international network servicing clients with links to the world’s primary financial markets.

Nine financial PR agencies have teamed up to form a new

international network servicing clients with links to the world’s

primary financial markets.



Formed following discussions which began at the end of last year, Global

Financial Communications Network (GFC/Net) comprises: Fishburn Hedges in

the UK, Trimedia in the US, Farner PR in Switzerland, Information et

Entreprise in France, Interel in Belgium, Kohtes und Klewes in Germany,

Inoue PR in Japan and Forrest International in Hong Kong and

Singapore.



The network will offer the full range of communications services, such

as media relations, public affairs, crisis management, corporate

identity, investor relations and conference organisation. Potential

clients will include commercial and investment banks, insurance firms,

asset managers and regulators.



A non-exclusive arrangement, GFC/Net allows members to continue

operating within other networks and does not require fees for client

introductions.



An Internet site is planned for 1 March.



Fishburn Hedges’ international director Ron Finlay explained that,

because of the growth of equity and derivative markets and international

events such as the hand over of Hong Kong to China and moves towards a

single currency, an increasing number of companies need to communicate

to key financial centres. He added that several pieces of new business

had already been referred to members through GFC/Net.



The initiative for the network came from Martin Mosbacher, managing

partner of Trimedia in New York. The agency previously used the network

run by former sister company Trimedia Communications but opted to form

its own affiliations before it split from the Swiss group last year.



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