Ogilvy Adams and Rinehart is tipped to win the huge PR contract for
the European Commission’s Tacis assistance programme for the former
Soviet Union and Mongolia.
Public relations support for Tacis (trade and technical assistance to
the Confederation of Independent States) - which carries an annual
budget of around pounds 2 million - was handled by The Rowland Company
for three years until the contract came up for retender in September (PR
Week, 5 July, 1996). Eight companies, including Rowland, applied for the
John Phillips, who heads the Tacis information office, confirmed that
the commission was engaged in contractual negotiations with a preferred
bidder, but declined to name the company.
Matthew Anderson, OA&R’s soon-to-depart managing director in Brussels
remained equally tight-lipped, although he admitted that the agency had
tendered for the contract.
Phillips explained that the agency of choice will be expected to
continue Rowland’s work of communicating Tacis’ aims and achievements to
European Union institutions, the press, governments, universities and
He added that increased emphasis would be given to targeting audiences
in Mongolia and the 13-member CIS as well as those within the EU. A
contract is expected to be signed at the end of February or early next
Launched in 1994, Tacis has invested more than pounds 1.3 billion in
projects aimed at assisting the countries of the former Soviet Union and
Mongolia in their transition to democracy and a market economy.
OA&R already works for a Tacis-funded project to promote environmental
policies (PR Week, 24 January).