OA&R tipped to take over Tacis account

Ogilvy Adams and Rinehart is tipped to win the huge PR contract for the European Commission’s Tacis assistance programme for the former Soviet Union and Mongolia.

Ogilvy Adams and Rinehart is tipped to win the huge PR contract for

the European Commission’s Tacis assistance programme for the former

Soviet Union and Mongolia.



Public relations support for Tacis (trade and technical assistance to

the Confederation of Independent States) - which carries an annual

budget of around pounds 2 million - was handled by The Rowland Company

for three years until the contract came up for retender in September (PR

Week, 5 July, 1996). Eight companies, including Rowland, applied for the

business.



John Phillips, who heads the Tacis information office, confirmed that

the commission was engaged in contractual negotiations with a preferred

bidder, but declined to name the company.



Matthew Anderson, OA&R’s soon-to-depart managing director in Brussels

remained equally tight-lipped, although he admitted that the agency had

tendered for the contract.



Phillips explained that the agency of choice will be expected to

continue Rowland’s work of communicating Tacis’ aims and achievements to

European Union institutions, the press, governments, universities and

businesses.



He added that increased emphasis would be given to targeting audiences

in Mongolia and the 13-member CIS as well as those within the EU. A

contract is expected to be signed at the end of February or early next

month.



Launched in 1994, Tacis has invested more than pounds 1.3 billion in

projects aimed at assisting the countries of the former Soviet Union and

Mongolia in their transition to democracy and a market economy.



OA&R already works for a Tacis-funded project to promote environmental

policies (PR Week, 24 January).



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