Seychelles resort the Vista Bay Club is striving to woo younger
holidaymakers and business people with a pounds 120,000-fee public
The resort, located on the main island of Mahe, hired music and youth
events specialist Ricardo-Hall Carnegie PR last week to run the
The Vista Bay Club is a privately run hotel and leisure complex with its
own private beach and sporting facilities.
London agency Ricardo-Hall Carnegie is aiming to sell the leisure
complex as a ’fun holiday resort’ to young ’backpacker types’.
It has also been briefed to promote the main hotel to the business
community via the targeted business media and travel agents.
The campaign will focus on the UK but board account director Michael
Ricardo-Hall will look for a European affiliate in six months’ time to
expand it overseas.
Another RHC client, the event management company Capital VIP Promotions,
has been enlisted to organise a St Valentine’s party in London to kick
off the campaign.
The first 500 people who arrive at the party wearing a swimming costume
will win a seven-night stay at the Vista Bay Club.
Ricardo-Hall Carnegie was set up a year ago. Its staff of ten also work
for Partridge Films, Transmedia Productions and the boy band Upside
The number of visitors to the Seychelles has grown steadily since 1982
from 47,280 to 1995’s figure of 120,716.