Polhill beats three to land AMP’s UK interests

Australia’s largest financial services group AMP has appointed retail financial services specialist Polhill Communications to handle PR for all its UK interests.

Australia’s largest financial services group AMP has appointed

retail financial services specialist Polhill Communications to handle PR

for all its UK interests.



Polhill managing director Julian Polhill said the work, believed to

carry fees of around pounds 100,000, would include developing a

consistent communications strategy across the group as well as work for

AMP’s three group companies: Pearl Assurance, AMP Asset Management and

holding company AMP Society.



The agency won the business in a four-way pitch against Lansons

Communications, Fishburn Hedges and College Hill. Incumbent Ludgate

Communications decided not to re-pitch after seven years on the account.

However, it retains the public affairs contract and continues to provide

some ’high level’ media relations support for AMP Society - which plans

to de-mutualise by autumn 1998.



Roger Hunt, marketing director at AMP Asset Management said Polhill’s

work for AMP Society would be project work: ’when issues slip over into

the UK’.



It is not clear whether Ludgate’s work for fund manager Gartmore - which

it won two months ago - played a part in the decision. Polhill’s brief

includes specific work for AMP Asset Management, primarily targeting

pension professionals, although it has also been asked to look at its

property and global bond activities.



For Pearl Assurance, Polhill will focus on communicating the

’re-engineering’ that the firm has undergone. Pearl has modernised its

product range, systems and sales force to place greater emphasis on

face-to-face contact with home customers. It is currently recruiting a

media and public affairs manager.



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