Australia’s largest financial services group AMP has appointed
retail financial services specialist Polhill Communications to handle PR
for all its UK interests.
Polhill managing director Julian Polhill said the work, believed to
carry fees of around pounds 100,000, would include developing a
consistent communications strategy across the group as well as work for
AMP’s three group companies: Pearl Assurance, AMP Asset Management and
holding company AMP Society.
The agency won the business in a four-way pitch against Lansons
Communications, Fishburn Hedges and College Hill. Incumbent Ludgate
Communications decided not to re-pitch after seven years on the account.
However, it retains the public affairs contract and continues to provide
some ’high level’ media relations support for AMP Society - which plans
to de-mutualise by autumn 1998.
Roger Hunt, marketing director at AMP Asset Management said Polhill’s
work for AMP Society would be project work: ’when issues slip over into
It is not clear whether Ludgate’s work for fund manager Gartmore - which
it won two months ago - played a part in the decision. Polhill’s brief
includes specific work for AMP Asset Management, primarily targeting
pension professionals, although it has also been asked to look at its
property and global bond activities.
For Pearl Assurance, Polhill will focus on communicating the
’re-engineering’ that the firm has undergone. Pearl has modernised its
product range, systems and sales force to place greater emphasis on
face-to-face contact with home customers. It is currently recruiting a
media and public affairs manager.