British Airways subsidiary Air Miles has consolidated its two PR
accounts into a single PR firm Rosalyn Palmer PR.
The agency was the surprise choice after it pitched against three
consumer agencies: Green Moon, Cohn and Wolfe and Barclay Stratton.
The majority of Rosalyn Palmer’s work is in the business-to-business
sector, with clients such as direct marketing agency WWAV Rapp Collins,
however, it does have consumer accounts such as Columbus Travel
Previously Air Miles had split its PR business between Handel
Communications and the PR Business.
The total PR budget for Air Miles is estimated at pounds 200,000 of
which fees are thought to account for pounds 60,000, making it one of
the largest accounts at Rosalyn Palmer.
Both Handel and PR Business declined to re-pitch. In a written statement
Kleshna Handel, managing director of Handel said she was pleased to have
been asked, but: ’given the requirements of the brief, it was timely and
appropriate for us to graciously decline’.
Julien Speed, joint MD of the PR Business said: ’By their own admission
they are not one of the easiest accounts to handle.’
Air Miles began in 1988 as a joint venture between Loyalty Management
International and British Airways. BA bought LMI out in 1994. It now has
340 companies taking part.
The company has recently been targeting a broader consumer base. It
unveiled its first advertising in eight years - through Bartle Bogle
Hegarty - last September in a bid to persuade consumers that it offers
more than free flights.