Air Miles consolidates PR with Rosalyn Palmer

British Airways subsidiary Air Miles has consolidated its two PR accounts into a single PR firm Rosalyn Palmer PR.

British Airways subsidiary Air Miles has consolidated its two PR

accounts into a single PR firm Rosalyn Palmer PR.



The agency was the surprise choice after it pitched against three

consumer agencies: Green Moon, Cohn and Wolfe and Barclay Stratton.



The majority of Rosalyn Palmer’s work is in the business-to-business

sector, with clients such as direct marketing agency WWAV Rapp Collins,

however, it does have consumer accounts such as Columbus Travel

Insurance.



Previously Air Miles had split its PR business between Handel

Communications and the PR Business.



The total PR budget for Air Miles is estimated at pounds 200,000 of

which fees are thought to account for pounds 60,000, making it one of

the largest accounts at Rosalyn Palmer.



Both Handel and PR Business declined to re-pitch. In a written statement

Kleshna Handel, managing director of Handel said she was pleased to have

been asked, but: ’given the requirements of the brief, it was timely and

appropriate for us to graciously decline’.



Julien Speed, joint MD of the PR Business said: ’By their own admission

they are not one of the easiest accounts to handle.’



Air Miles began in 1988 as a joint venture between Loyalty Management

International and British Airways. BA bought LMI out in 1994. It now has

340 companies taking part.



The company has recently been targeting a broader consumer base. It

unveiled its first advertising in eight years - through Bartle Bogle

Hegarty - last September in a bid to persuade consumers that it offers

more than free flights.



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