Abbey National has called on Financial Dynamics for communications
advice on its pounds 1.4 billion takeover bid for mutual insurer
The agency’s managing director Julian Hanson-Smith was brought on board
last week to assist Abbey National’s in-house corporate affairs team to
devise and maintain a media relations strategy.
In particular, Hanson-Smith is advising on ways of ensuring that Abbey
National’s offer is communicated through the media to ScotAm’s 1.1
million policyholders and contrasted with the demutualisation terms
proposed by Scottish Amicable’s board last month.
Part of Abbey National’s strategy is to delay the despatch of Scottish
Amicable’s proposal document and the vote by members until other offers
have been considered.
Abbey National’s group PR manager Chris Werman stressed that FD had been
recruited on a project basis only and that day-to-day media relations
remained the responsibility of the company’s six-strong press and PR
Last year the agency advised on Abbey National’s pounds 1.3 billion bid
for N&P Building Society.
PR strategy for ScotAm is being handled by The Maitland Consultancy,
which was appointed early last year to advise on its proposed
demutualisation and flotation.