Charity Projects, organiser of Comic Relief, has launched a
nationwide PR initiative ’Red News Day’ as part of its 1997 fundraising
The scheme, unveiled on 6 February, involves teaching school children
the basics of PR to maximise publicity for Red Nose Day on 14 March.
Charity Projects has produced a handbook in consultation with the IPR,
giving practical advice on how to conduct media relations, lobbying and
public affairs. It also includes ways to work PR into the school
According to Comic Relief director Kevin Cahill the charity has already
received 2,000 requests to be involved with the scheme.
Comic Relief has a sound PR pedigree - its president and former chairman
Sir Tim Bell provided initial funding in 1985. Freud Communications
organised yesterday’s launch and Eugen Beer of Beer Davies and Abel
Hadden, managing director of Edelman London, also provide support.