PR takes centre stage as Comic Relief fundraiser

Charity Projects, organiser of Comic Relief, has launched a nationwide PR initiative ’Red News Day’ as part of its 1997 fundraising efforts.

Charity Projects, organiser of Comic Relief, has launched a

nationwide PR initiative ’Red News Day’ as part of its 1997 fundraising

efforts.



The scheme, unveiled on 6 February, involves teaching school children

the basics of PR to maximise publicity for Red Nose Day on 14 March.



Charity Projects has produced a handbook in consultation with the IPR,

giving practical advice on how to conduct media relations, lobbying and

public affairs. It also includes ways to work PR into the school

curriculum.



According to Comic Relief director Kevin Cahill the charity has already

received 2,000 requests to be involved with the scheme.



Comic Relief has a sound PR pedigree - its president and former chairman

Sir Tim Bell provided initial funding in 1985. Freud Communications

organised yesterday’s launch and Eugen Beer of Beer Davies and Abel

Hadden, managing director of Edelman London, also provide support.



Feature, p12.



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