Bidders for Britain’s first digital terrestrial television licence
have called in Fleishman-Hillard and Brunswick to fight the PR battle in
the run up to the TV regulator’s decision later this year.
British Digital Broadcasting (BDB) - a consortium backed by Carlton
Communications, Granada Television and BSkyB with support from the BBC -
has hired Brunswick.
Digital Television Network (DTN) - owned by CableTel - has recruited
Fleishman-Hillard to press its case.
Fleishman-Hillard has worked with CabelTel on corporate PR since
December 1996. However, Brunswick was hired shortly before BDB announced
its intention last week to bid for the licence.
Due to launch in July 1998, digital terrestrial television will offer
viewers 30 new channels, including existing BBC, ITV, Channel 4 and
Channel 5 services. Applications to run the three available multiplexes
closed last Friday and the Independent Television Commission is due to
decide on the winner in the spring.
Fleishman-Hillard’s PR team is being led by director Deborah Saw.
Brunswick partner James Hogan is heading the campaign for BDB.