Brunswick and F-H chosen for digital decider

Bidders for Britain’s first digital terrestrial television licence have called in Fleishman-Hillard and Brunswick to fight the PR battle in the run up to the TV regulator’s decision later this year.

Bidders for Britain’s first digital terrestrial television licence

have called in Fleishman-Hillard and Brunswick to fight the PR battle in

the run up to the TV regulator’s decision later this year.



British Digital Broadcasting (BDB) - a consortium backed by Carlton

Communications, Granada Television and BSkyB with support from the BBC -

has hired Brunswick.



Digital Television Network (DTN) - owned by CableTel - has recruited

Fleishman-Hillard to press its case.



Fleishman-Hillard has worked with CabelTel on corporate PR since

December 1996. However, Brunswick was hired shortly before BDB announced

its intention last week to bid for the licence.



Due to launch in July 1998, digital terrestrial television will offer

viewers 30 new channels, including existing BBC, ITV, Channel 4 and

Channel 5 services. Applications to run the three available multiplexes

closed last Friday and the Independent Television Commission is due to

decide on the winner in the spring.



Fleishman-Hillard’s PR team is being led by director Deborah Saw.

Brunswick partner James Hogan is heading the campaign for BDB.



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