DIARY: Grey North’s quest for coverage makes no effort to spare the bull

Leeds-based Grey North Communications has adopted a bullish approach to promoting a client’s upcoming sale.

Leeds-based Grey North Communications has adopted a bullish approach to

promoting a client’s upcoming sale.



Spurred on by the Doncaster motorcycle retailer Carnell Motorcycle

Showrooms’ previous references to its annual sale as a ‘no-bull’ event,

Grey North suggested the wheeze of drafting in an actual bovine.



The next problem was how to find one. The answer of course was to run a

PR campaign. Along with execrable puns - inconsolabull, malleabull,

bulldozed etc. - the campaign generated stories in local papers and on

Radio 5 Live.



Gerry mac Griogair, agency senior account director - and one of the

guilty men behind 58 of the said puns - tells me: ‘It’s certainly got

people talking about motorbikes - and that’s no bull.’



Some people just don’t know when to stop.



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