Perhaps it was the 24 hours of simmering debate on the hot topic of
evaluation which prompted Guido Bellodi, president of Italian agency
Chiappe Bellodi, to leaven the recent GPRA/ICO Workshop in Frankfurt
with his own recipe for successful pasta rather than PR.
Bellodi’s impromptu presentation of his ‘Ten Golden Rules for Spaghetti
in Tomato Sauce’ called for ‘beautiful red tomatoes kissed by the sun’
rather than measurable objectives. ‘Imagine sun, blue sky, sea side, no
tourists, friends only’ enthused Bellodi. ‘Roll spaghetti on your fork,
close your eyes and enjoy the taste of a real Neapolitan ‘Spaghetto
Oh that Italian passion. I wonder whether ICO president Peter Hehir,
waxing lyrical on British fare of fish, chips and mushy peas, would have
had the same appeal?