COMMENT: Editorial; Time to recruit some PR help

Recruitment consultants apparently vie with estate agents as the profession that people love to hate, according to a new survey commissioned by recruitment specialist Major Players. Complaints range from failing to understand the client’s business, to not briefing candidates properly, and putting forward ‘totally inappropriate’ candidates.

Recruitment consultants apparently vie with estate agents as the

profession that people love to hate, according to a new survey

commissioned by recruitment specialist Major Players. Complaints range

from failing to understand the client’s business, to not briefing

candidates properly, and putting forward ‘totally inappropriate’

candidates.



But the most shocking finding was that only half the clients surveyed

felt confident that their own staff would not be poached by their

recruitment consultancy acting for other clients. Any PR consultancy

behaving in this cavalier fashion would deserve to be drummed out of the

business.



The only hope is that the reality is less damning than the perception.

Even so, this survey shows that these firms have a major PR task to

improve their reputation among the industries they serve.



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