STOCKHOLM: Rikta pushes the Boss man
German fashion house Hugo Boss has appointed Rikta Kommunikation as its
PR representative in Sweden. Working alongside Mestanas and Partners,
its IPREX affiliate in Norway, Rikta will handle corporate and consumer
product PR for Hugo Boss and its three clothing brands: Boss, Hugo and
Baldessarini.
MILAN: Image Time clocks in with Hyundai
Hyundai Digital Video Systems has hired Image Time to promote its
digital decoder equipment in Italy. Hired without a competitive pitch on
the recommendation of Hyundai DVS’s European agency Fodor Wylie, Image
Time will run a media relations campaign directed initially at
distributors. Agency partner Gianni Catalfamo said the brief would
eventually be broadened to include consumers as well.
MILAN: Novartis win for Cohn and Wolfe
Pharmaceutical giant Novartis has recruited Cohn and Wolfe to handle PR
in Italy for the launch of its crop protection and consumer health
divisions. Hired without a competitive pitch, the agency will manage a
business-to-business campaign aimed at pharmacies, doctors and sales
teams. It will also handle internal communications for the divisions’
500 staff.
BRUSSELS: Ine Marien wins merger deal
Ine Marien and Partners, headed by managing director Ine Marien, has
been hired to handle communications for the planned merger of Italian
architectural components group Permasteelisa with Belgian firm Belgo
Metal. Scheduled for 1 January, the deal will give the group a 30 per
cent share of the Belgian construction materials market. Ine Marien and
Partners will manage a corporate and business-to-business campaign aimed
at architects, the construction industry and government audiences.
FRANKFURT: Dresdner Bank appointment
Germany’s second biggest bank, Dresdner Bank, has hired Ahrens und
Behrendt to manage a corporate communications programme. Appointed after
a three-way competitive pitch in October, the 16-strong agency has been
briefed to provide press relations and events support plus strategic
advice. Dresdner, which last year bought Kleinwort Benson in the UK for
pounds 1 billion, recently announced plans to redeploy hundreds of
investment banking staff between London and Frankfurt.
MILAN: Salvemini joins F-H advisory board
Italian academic Severino Salvemini has joined Fleishman-Hillard’s
international advisory board. A business management professor at Milan’s
Bocconi University, Salvemini is also an adviser to the Bank of Italy
and contributes to national newspaper Corriere della Sera. He will offer
Fleishman-Hillard advice on the organisational structure of its European
network.
edited by John-Pierre Joyce
