NEWS: PR EUROPE

STOCKHOLM: Rikta pushes the Boss man

STOCKHOLM: Rikta pushes the Boss man



German fashion house Hugo Boss has appointed Rikta Kommunikation as its

PR representative in Sweden. Working alongside Mestanas and Partners,

its IPREX affiliate in Norway, Rikta will handle corporate and consumer

product PR for Hugo Boss and its three clothing brands: Boss, Hugo and

Baldessarini.



MILAN: Image Time clocks in with Hyundai



Hyundai Digital Video Systems has hired Image Time to promote its

digital decoder equipment in Italy. Hired without a competitive pitch on

the recommendation of Hyundai DVS’s European agency Fodor Wylie, Image

Time will run a media relations campaign directed initially at

distributors. Agency partner Gianni Catalfamo said the brief would

eventually be broadened to include consumers as well.



MILAN: Novartis win for Cohn and Wolfe



Pharmaceutical giant Novartis has recruited Cohn and Wolfe to handle PR

in Italy for the launch of its crop protection and consumer health

divisions. Hired without a competitive pitch, the agency will manage a

business-to-business campaign aimed at pharmacies, doctors and sales

teams. It will also handle internal communications for the divisions’

500 staff.



BRUSSELS: Ine Marien wins merger deal



Ine Marien and Partners, headed by managing director Ine Marien, has

been hired to handle communications for the planned merger of Italian

architectural components group Permasteelisa with Belgian firm Belgo

Metal. Scheduled for 1 January, the deal will give the group a 30 per

cent share of the Belgian construction materials market. Ine Marien and

Partners will manage a corporate and business-to-business campaign aimed

at architects, the construction industry and government audiences.



FRANKFURT: Dresdner Bank appointment



Germany’s second biggest bank, Dresdner Bank, has hired Ahrens und

Behrendt to manage a corporate communications programme. Appointed after

a three-way competitive pitch in October, the 16-strong agency has been

briefed to provide press relations and events support plus strategic

advice. Dresdner, which last year bought Kleinwort Benson in the UK for

pounds 1 billion, recently announced plans to redeploy hundreds of

investment banking staff between London and Frankfurt.



MILAN: Salvemini joins F-H advisory board



Italian academic Severino Salvemini has joined Fleishman-Hillard’s

international advisory board. A business management professor at Milan’s

Bocconi University, Salvemini is also an adviser to the Bank of Italy

and contributes to national newspaper Corriere della Sera. He will offer

Fleishman-Hillard advice on the organisational structure of its European

network.



edited by John-Pierre Joyce



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