German agency Ferck Euro PR has bought a 52 per cent stake in its Dutch
affiliate Forman Grayling.
Under the deal both agencies will become part of Ferck’s holding company
European Communication Enterprises (ECE) but will continue to trade
under their own names. They will also maintain their status as PR
partners within the Grayling Group.
Based in Stuttgart, Ferck runs offices in Frankfurt and Munich and
achieved fee income last year of pounds 1.65 million. Forman Grayling is
based in Naarden and has a branch in Amsterdam. Fees for 1995 reached
pounds 354,000. The merger gives the companies a combined staff of
Ferck managing director Sabine Hueckmann said the merger would enable
the two companies to offer clients cross-border services and develop
their core IT, healthcare, food, tourism and cosmetics business. ‘When
clients want international representation they often ask for the
Netherlands,’ she said.