Grant Butler Coomber (GBC), the UK hi-tech and consumer agency, has
opened its first overseas office in France.
Located in Paris, GBC Conseil is headed by Sue Gabin-Davis, a former
marketing manager with computer network firm Banyan Systems and has a
team of five staff.
The agency has already won business from six IT clients, including
Computer Associates’ financial division, Scientific Software and US
Robotics. Half the client wins came from independent pitches in France
and the rest from GBC’s existing UK business.
GBC partner and managing director Jill Coomber explained that the French
office had been set up partly to satisfy client demand and also to fill
a gap in the market.
‘In France clients were frustrated with the hi-tech agencies,’ she said.
‘A lot are American owned and have an Anglo-Saxon way of doing business.
In a Gallic country that can create a culture clash.’ She added that
GBC’s long-term aim was to set up offices in Germany, Spain, Italy and
Despite opening a wholly owned subsidiary in France, GBC continues to
maintain its affiliate relationship with Florence Gillier
Communications. The agency is also a member of worldwide network Global
Technology Communications and its European arm Frontiers.
* Samantha Munro has joined Grant Butler Coomber as head of its consumer
division. Previously associate director at Impact PR, Munro leads a team
of four staff. She replaces Veronique Briant who quit the agency in