The Rowland Company has picked up business from home delivery firm
Flanagan and Co Supermarket Direct in a pounds 70,000 account sweep.
Launched in October last year, Supermarket Direct operates a home
grocery shopping service in west and south-west London, delivering
150,000 Sainsbury’s and own-label products each week.
The agency will work alongside K Advertising, Rowland’s sister company
within the Cordiant group.
Managing director Beverley Kaye said that the three- year programme
would focus on building the Supermarket Direct brand and raising
awareness of the service.
‘We will aim at people who like to use their time in a quality way
rather than trogging round supermarkets,’ said Kaye. Fees for the
account would eventually rise to at least pounds 100,000 a year, she